Drone technology has become so accessible today that pretty much anyone who wants a drone can find a way to get their hands on one. While they sometimes get a bad reputation because they raise complicated questions, they’ve also been proven to provide insight to companies who want to expand their bottom line. At Helivision, we have fully embraced the unmanned aerial vehicles (UAV) direction aerial film services are going with the use of drone technology. In turn, we have helped a number of companies across many industries that would have previously never used UAV to market themselves and explore other production options. Find out more about the growth of drones, and how four industries are using the benefits of drones to their advantage.
The Rise of Drone Mapping
The majority of companies who use drone technology are creating new maps every week. Not only do drones give unbiased data, they’re also allowed to film in restricted areas. By giving decision-makers a high-level overview of a situation, they can make quick and accurate judgments. Investors, analysts, CEOs, and managers are consistently using and sharing maps to drive profits, decrease risk, and identify flaws. (Drones have even created a new industry of their own, as more and more people become certified drone pilots so they can create these maps for data-hungry businesses.)
In most businesses, drones are used to cut down on both time and money for a company, but they can also be used for safety concerns as well. Construction companies use drones to scout dangerous locations, while utility companies can send drones into high-voltage areas after a storm to protect their workers. And even though it’s clear that there are still questions to iron out, the following sectors are proud to be early adopters of this technology.
The use of drones for certain purposes is controversial today, but real estate has managed to skirt some of the stricter rules. The Federal Aviation Administration (FAA) has been busy trying to answer how drones should be used pretty quickly after they debuted on the market, but the FAA has also been extremely forgiving of real estate drones. This is because many of the properties that agents sell are either empty or have full permission from owners to conduct aerial filming services. This helps boost sales, which ultimately benefits the economy.
Drones aren’t typically used to film general single-family homes where photos will do just fine to show off the rooms and backyard. But a multi-million dollar property is harder to showcase through photos alone. Drones are used to capture the larger properties, such as multi-acre ranches, mansions, or commercial land. Potential buyers have a better idea of what they’re getting into before they even visit a site. It can save countless hours of everyone’s time, and real estate companies have been pleased with the results of the drones — even though high-quality production footage can be very expensive.
Entertainment and News Media
The FAA has been less forgiving of media and entertainment companies that have tried to use drones to their advantage, but that doesn’t mean the door has closed for this industry. Drones are legal on a closed set at all times, and filmmakers can apply for special considerations. There are some companies who have worked with the FAA to receive exemptions for filming in other locations. Aerial drone filming is often meant to give the viewer the thrill of being ‘in’ the scene. A drone’s affordability potentially allows low-budget films to sidestep the more common negative hallmarks of independent movies, creating aerial cinematography that can delight the viewer.
When it comes to media, news broadcasts now have a way to update viewers in real-time without the use of helicopters. Drones can show the state of traffic, follow high-speed chases, and provide coverage of major events. The New York Times famously used drone camera systems to get more aerial film footage of the Civil War in Syria. Drones can get into small areas too, which is excellent for capturing a close-up of a criminal’s face, or for proving a person’s guilt or innocence in a crime. Companies can now not only get more detailed footage, they can also save money by eliminating costly helicopter filming that can’t achieve the same level of detail as a drone.
Companies that offer delivery see drones as the transportation method of their dreams. Domino’s has already performed their pizza delivery obligations in New Zealand without the use of a driver, and they have every intention of making this a worldwide service in the near future. While regulations and logistics are still barriers, it’s a service that has received a lot of positive press. It’s also received a lot of investment in the technology already.
Retailers, like Amazon and Wal-Mart, have their own lofty goals when it comes to revolutionizing delivery services, and hotels and resorts have already started delivering alcohol to their luxury customers. Businesses emphasize both the novelty and convenience of using a drone for their customers. The demand for better delivery services is undeniable, especially in rural areas where delivery is either slow or expensive. However, drones are usually only capable of making one delivery at a time, which raises practicality concerns for major retailers. Executives continue to puzzle out how to get their best ROI for their money.
Farmers are in charge of so much land that it’s easy to miss problems until it’s too late. Damaged crops account for $1 billion in losses every year, but drones may be able to significantly reduce wasted food and income for farmers while providing lower costs to consumers. They give farmers a chance to adapt their strategy to obstacles that arise on the job. A drone can spot an area that’s not receiving enough water, which lets owners adjust their water usage before the crops die. If a new insect arrives on the scene, aerial filming will show the symptoms of the crops early so farmers can apply pesticides to their plants.
Drones can also give farmers 3D maps that show exactly where to plant. They’ve helped take soil analysis to new heights, so farmers understand how to use their seeds and fertilizer to maximize production. Drones can even deliver the pods with seeds and nutrients to the soil, which cuts down on planting costs by an astounding 85%.
Helivision owns and operates fully licensed and insured drones, our services extend far past the entertainment industry. Our drones have been used for real estate, land surveys, and even search and rescue. It’s our privilege and pleasure to have worked with these machines because they have opened the door to so many possibilities for our clients. We use the same expert helicopter pilots to operate the drones, and we only fly in accordance with the FAA regulated airways. Our packages make it easy to create custom solutions for our clients, regardless of what they’re looking to do.